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Snapchat has now launched its ‘After Dark’ attribute which will allow consumers to share Stories from their nightlife & evening routines. Only end users who have shared Immediately after Darkish Stories are equipped to see the information their mates have shared.

Users will only be able to upload Stories on this new method right after 8pm, hence the ‘After Dark’ title. This new manner essentially creates a highlight reel the up coming early morning, wherever a user can see what their close friends ended up carrying out the night time ahead of.

SocialMediaToday describes that “for individuals with far more energetic nightlife, it could act as a personalized photo board from nightclubs and bars, demonstrating all the great items that they acquired up to in the evening”.

What is exciting about this feature is the exceptional element of it. Not like traditional Snapchat Tales, this characteristic requires buyers to get associated by publishing their have information, in purchase to see what their friends are accomplishing. This is a very similar mechanic to BeReal’s system.

For platforms that revolve all over nightlife, IRL connections, and ‘living in the moment’, night-concentrated approaches these kinds of as ‘After Dark’ could be a new way to spark increased interactions from customers.

Photograph courtesy of SocialMediaToday.