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Queer social app Lex has declared a leadership blend-up after properly elevating $5.6 million in seed funding. Jennifer Lewis has been promoted from COO to CEO, while ex-Hinge CPO Michelle Parsons has joined to lead the platform’s products group. 

Kel Rakowski, the founder and previous-CEO of the system, will be shifting to a new part as Main Resourceful Officer, TechCrunch stories.

The organization shared that Stellation Capital’s Peter Boyce led its seed round, with other buyers which include, Slauson & Co., Hope Lab Ventures, Most effective Evenings VC, Great Oaks, Graph Ventures, Manuela Rios, and Melanie and Lila Steinbach.

A number of organisations that have presently invested also upped their contribution including: Female Founders Fund, Alpaca Ventures, Pink Swan and Gaingels.

“We’re very pleased to have properly raised,” Lewis shared. She highlighted that it was an remarkable achievement for Lex’s small team and that historically it’s difficult for girls- and queer-led startups to get assist from the enterprise capital business.

Lex was initially influenced by lesbian own adverts, supporting text-based mostly posts that were being typically centered on romance & intimacy. GDI reported in February that the platform was going absent from its raunchy earlier, now hunting to concentrate much more on local community-setting up, as opposed to hookups. 

Although this was a controversial transfer at the time, Lewis thinks that the change reached its objective of delivering “a social application for all issues queer.”

With this new financial investment, Lex is set to expand. On the other hand, its new leadership highlighted that monetisation would have to be accomplished in a way that is consultant to the neighborhood it serves. Lewis pointed out that advert-primarily based monetisation necessitates the system to hold end users scrolling on the app, as opposed to meeting up in true lifetime.

Consequently the system is discovering alternate strategies of earnings technology, such as environment a post restrict for buyers that can be turned off in trade for a tiny charge.

You can find out additional about Lex on its site in this article.