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To spotlight the insights shared at our the latest meeting in London, International Relationship Insights is proud to share a roundup of some of the event’s shows.

In this posting, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.

Kicking off the GDI conference in London, Karima Ben Abdelmalek, President and CEO of happn, spelled out why a person of the most nicely-known and well-employed dating applications had selected to undertake a important manufacturer refresh. 

happn has been in the sector considering that 2014 and Abdelmalek described that its thousands and thousands of people are quite distinctive right now to the types it initial commenced with. Refreshing their model gave them a possibility to reinforce their brand story and values inside of happn and bring a new generation of users on board.

happn’s new brand focuses on ‘finding your crush’ in the locations you like to go – reinforcing the one of a kind site-based mostly element of Happn’s app and its core value of fostering dependable associations.

“When a single of your close friends introduces you to their new lover, your first question to them is usually ‘where did you two meet’ and that is the concern that underpins our application,” she stated. 

“happn is about getting people today who like the exact same ordeals and locations that you like,” she claimed. “The chance is ‘your paths have already crossed’ and so our new manufacturer appears to be like to mirror those people paths and demonstrate how we aid you intersect like-minded folks and locate your crush.”

Abdelmalek described that happn was not just about me and you, it was also about the location and a series of slick videos and a refresh of the application by itself have been all helping to provide that concept.  When it will come to getting your perfect match, happn is looking to make it happen.